Managing Customer Experience and Relationships: A Strategic Framework 3rd Edition

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Managing Customer Experience and Relationships: A Strategic Framework 3rd Edition

Statement of Responsibility

Author(s)

Kotler, Philip - Personal Name
Peppers, Don - Personal Name
Rogers, Martha - Personal Name

Grade (for Thesis)

Edition

3

Call Number

658.812 Pep m

ISBN/ISSN

9781119236252

Subject(s)

Relationship marketing
Customer relations--Management

Classification

658.812

Series Title

GMD

Text

Language

English

Publisher

John Wiley

Publishing Year

2017

Publishing Place

Canada

Collation

624 p. ; 24 cm.

Specific Detail Info

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