The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

Statement of Responsibility

Author(s)

Scott, David Meerman - Personal Name

Grade (for Thesis)

Edition

Call Number

658.872 Sco n

ISBN/ISSN

9781119651543

Subject(s)

INTERNET MARKETING
Internet in public relations

Classification

658.872

Series Title

GMD

Text

Language

Publisher

Wiley

Publishing Year

2020

Publishing Place

Collation

448 p. ; 28 cm.

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