Events as a strategic marketing tool

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Events as a strategic marketing tool

Statement of Responsibility

Author(s)

Gerritsen, Dorothé - Personal Name
Olderen, Ronald van - Personal Name
Mierlo, Jacco van - Personal Name
Rooijackers, Margo - Personal Name

Grade (for Thesis)

Edition

Call Number

658.802 Ger e

ISBN/ISSN

9781789242300

Subject(s)

MARKETING
Special events--Management

Classification

658.802

Series Title

GMD

Text

Language

Publisher

CABI

Publishing Year

2020

Publishing Place

England

Collation

312 p.

Specific Detail Info

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