Customer relationship management : the foundation of contemporary marketing strategy

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Customer relationship management : the foundation of contemporary marketing strategy

Statement of Responsibility

Author(s)

Baran, Roger J. - Personal Name

Grade (for Thesis)

Edition

Call Number

658.802 Bar c

ISBN/ISSN

9781138919525

Subject(s)

Relationship marketing
Customer relations--Management

Classification

658.802

Series Title

GMD

Text

Language

Publisher

Routledge

Publishing Year

2016

Publishing Place

United Kingdom

Collation

450 p.

Specific Detail Info

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