Services marketing : people, technology, strategy

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Services marketing : people, technology, strategy

Statement of Responsibility

Author(s)

Wirtz, Jochen - Personal Name
Lovelock, Christopher H - Personal Name
Bansal, Harvir S. - Personal Name

Grade (for Thesis)

Edition

Call Number

658.8 Wir s

ISBN/ISSN

9781944659011

Subject(s)

Service industries--Marketing
Professions--Marketing

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

World Scientific

Publishing Year

2016

Publishing Place

Singapore

Collation

801 p. ; 30 cm.

Specific Detail Info

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