Strategies and Tactics Wilcox, Dennis L Primary Author Cameron, Glen T. Primary Author Reber, Bryan H. Primary Author Shin, jae-Hwa Primary Author mixed material bibliography London Pearson 2023 monographic 12th en English

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xix, 649 p. ; 27 cm. Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field. The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner. MANAGEMENT PUBLIC RELATIONS 659.29780137847778 MNP Library Excellent Career Begins with Excellent Education 659.2 Wil p BEL/25/0071 MNP Library Gading Serpong 659.2 Wil p BEL/25/0070 MNP Library Gading Serpong 659.2 Wil p BEL/25/0069 MNP Library Gading Serpong 659.2 Wil p 9780137847778.jpg.jpg 23465 2025-12-17 15:33:31 2025-12-17 15:36:26 machine generated