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Public Relations: Strategies and Tactics
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Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.
The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.
Wilcox, Dennis L - Personal Name
Cameron, Glen T. - Personal Name
Reber, Bryan H. - Personal Name
Shin, jae-Hwa - Personal Name
Cameron, Glen T. - Personal Name
Reber, Bryan H. - Personal Name
Shin, jae-Hwa - Personal Name
12th
659.2 Wil p
9780137847778
659.2
Text
English
Pearson
2023
London
xix, 649 p. ; 27 cm.
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