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"Relationship marketing"
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Customer relationship management : the foundation of contemporary marketing strategy
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: Baran, Roger J. -
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True Connections: Relationship Marketing in the Digital World
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: Greif, Martin -
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CRM for dummies
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: Helgeson, Lars -
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Managing Customer Experience and Relationships: A Strategic Framework 3rd Edition
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: Kotler, Philip - Peppers, Don - Rogers, Martha -
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